YouTube Channel Management
We will help you build your brand on YouTube. Through a powerful blend of content strategy, SEO and video optimisation your channel will grow in subscribers, views and ultimately revenue.
On average Lasso-managed YouTube channels gained over 2,000 subscribers per week throughout 2024.
Optimising the scheduling of uploads can increase views by over 100% in just one month.
YouTube is localised in over 100 countries and can be accessed in 80 different languages.
Creating a cohesive look for your channel increases your content's reach by more than 25% in just 60 days.
Having Lasso create a cohesive look and feel for your channel will increase your content’s reach, on average, by 26% after just eight weeks.
Working to create a standout YouTube channel is incredibly complex, Lasso works with design, tag optimisation, end screen creation, playlist curation and the ever changing YouTube algorithms to make sure your brand presence on YouTube is increased.
Grow subscribers, grow views, and ultimately grow revenue.
We work with you to deploy a proper content and channel management strategy on YouTube, ensuring you grow your audience online.
Scheduling optimisation can increase views of your content by over 100% in just four weeks.
In 2024, our channels gained an average of 2,000 subscribers every week.
Our channel managers are experts in the field of growing brands on YouTube, but YouTube channel management is an ongoing, collaborative process.
Step 1
Where available, we research and analyse performance data of the channel, title listing and branding.
Step 2
Using this data, we plan how the overall branding of the channel will work, what the optimal practices will be, and create a channel schedule.
Step 3
We implement the newly designed channel assets, and update channel backlogs. We start using the new practices, and update the channel metadata.
Step 4
Observing the impact of the changes, we measure the success and analyse the newly available data, using this to begin the cycle again.
“The team at Lasso is extraordinarily responsive and on top of all of our channel management needs, whether it be extending our reach or navigating piracy concerns, there is no issue they can’t find a solution for. We couldn’t be happier to be with the partnership”
- Ben Godfrey, Content Operations at Vertical Entertainment
